With just 72 hours to create a digital solution for the negative impacts the COVID-19 pandemic has had on migrant farmworkers, I teamed up with three of my design student peers, and together we conducted extensive researched surrounding the given topic, and created the Rooster mobile application concept.

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Rooster is a digital resource specifically for migrant farmworkers, focusing on community-based support. This app takes into account the struggles that many undocumented workers face, and provides a space with access to specially curated services such as government programs, healthcare, legal aid, affordable housing, job postings, counseling and more. Inclusive illustration, bilingual options, and image-heavy design elements work together to bring an accessible and thoughtful concept to life throughout the website, application, social media, and advertising campaign.