The Oktoberfest Outfitter is a lighthearted, informative short format publication concept. Created during Oktoberfest time, this publication dives into the history and tradition of Oktoberfest, while providing information and advice what to expect, how to celebrate, and what to wear. This article features a glossary with German words and meanings in relation to the annual Munich festival. Photography and graphics are primarily orange-toned, in theme with Autumnal colors, while headlines and accents are Bavarian blue.